BRIEF:
Victoria’s Secret held a juried design competition to package seperate brand products as the same collection. This was the Dream Angels collection including an underwear set, body lotion, and perfume.
SOLUTION:
The two most important points to this project were to accurately promote the brand but separate it for marketing purposes. We decided to fixate on luxury and heritage given the intended price for the collection. Beloved bundle was chosen to reflect the package concept. The graphics are soft and 19th century Victorian era inspired. The inside was a pastel blue to contrast with the product and connect the Victorian beloved bundle with the dream angels product.
