BRIEF:
Camel had the opportunity to use FITCH for a promotional event entitled Discover More. This event was held in Buenos Aires. It was up to me to design a map that would fit in your wallet with points relating to specific clubs, restaurants, and boutiques.
SOLUTION
The color palette was the most important feature to manage. I wanted to create focus and clear contrast that would not confuse the tourist. I was given the specific locations and created the map from scratch so it would be simple to elevate the Camel brand.
