BRIEF:
Verizon came to FITCH to re-design their consumer journey. Verizon wanted a fresh start without too much change to their current brand identity.
SOLUTION:
The brand needed to broaden its horizon and perspectives. With this in mind we created a world similar to the white room in “The Matrix.” Your world with Verizon can access anything from a plumber to a new MP3 instantly. The existing brand included this environment, but only from eye level. Our graphics included each target markets core needs. We created a slogan for each of those markets calling them to action as well.
