BRIEF:
Barclay Card asked FITCH to envision the next step in consumer purchasing. The solution would primarily involve mobile devices and beyond.
SOLUTION:
Websites currently hold daily promotions for premium items, banks have apps for budget management, and food networks have similar applications for recipes and their ingredients. With GPS, our phone can direct us to the basil for the pasta we plan to make. The Gap puts a pair of jeans on sale and our phones camera can scan the barcode. Our bank can automatically deduct an amount from the intended account.
